Life, Travel

Notes from Seemanchal: Village Weddings

Last Thursday, the weather was unexpectedly kind in Seemanchal. The temperature hovered in the 20s, and a gentle breeze moved through the air like a quiet blessing—softening what is usually the harsh onset of a North Indian summer.

We had a full day ahead: two weddings and a small celebration marking the circumcision of a young boy in my native village, Faringora. The kind of day that feels less like an itinerary and more like a return—to people, to memory, to a slower rhythm of life.

We set off around 12:30 pm, after offering our midday prayers at home. Our first stop was a village called Ibrahimpur in Uttar Dinajpur, West Bengal—Birahampur, as we call it in our Surajapuri dialect. The drive took about an hour, winding through narrow roads that stitched together a series of villages, each quietly alive in its own way.

The landscape was lush, almost indulgently green. Brick houses, punctuated with houses made of mud and hay, stood with a certain understated pride, many with a tractor or a small car parked in the backyard—a subtle marker of progress. And yet, life moved at its own pace. Men in dusty lungis, women in worn saris, farmers bent over fields, and women carrying sun-dried bamboo twigs and firewood for cooking. Children played lazily—some sprawled across makeshift bamboo platforms or charpoys, others chasing each other without urgency.

A hailstorm had passed through a couple of nights earlier. You could see its aftermath in the maize fields that stretched across the region like a green carpet. In patches, the corn plants lay tilted, some flattened completely—a quiet, visible loss for farmers who depend on them, sinking them further into debt and poverty.

And then, suddenly, celebration.

The wedding venue in Birahampur was a pleasant surprise. Under the shade of tall trees, colourful tents had been erected with care and intention. It wasn’t extravagant, but it had heart. Men, women, and children—dressed in their finest—moved about with an easy joy, drifting between food stalls serving jalebis, pani puri, and steaming cups of tea.

I had seen such arrangements in cities and small towns—often larger, louder, more polished. But seeing this in a village, even at a modest scale, felt different. It felt earned.

Outside the tent, a TV screen played recordings from the previous night’s wedding rituals. People paused, watched, smiled—recognising faces, moments, fragments of shared memory.

But like most Indian weddings, the true centre of gravity was the dining area.

We found our seats without much fuss amid plastic dining tables covered with reusable plastic covers. We were lucky as we had reached slightly early, as per local standards of arrival time. Paper plates arrived, and soon after, the food: pulao rice, rich red meat with thick, oily gravy, chilli chicken (just two pieces—I initially mistook it for achar), papad, yogurt, and rasgulla to end. Simple, hearty, familiar. And yet, in that setting, it tasted like something more.

There was also a videographer moving from table to table, filming people as they ate—some smiled into the camera, others looked away awkwardly, mid-bite. Later, outside, I noticed a drone hovering above the venue, capturing aerial shots of the gathering. Even here, in a quiet village, the language of modern celebration had arrived.

After the meal, we made our way to a small table under an umbrella. Two boys sat across it—one with a register and pen, carefully noting down names and amounts of the gift money, and another with a handbag, methodically collecting the currency notes. I didn’t recognise them at first, but they recognised me. I had last seen them as children; now they had grown into young men, carrying forward these quiet responsibilities. I handed over the gift in my father’s name.

After that, I ambled around the venue for a bit. There were mango trees offering shade, and I spotted a few kadamb trees too. A lemon tree stood quietly in one corner, and a papaya tree nearby bore small, imperfect fruits—nothing like the polished ones you see in supermarkets. Dogs and chickens moved around leisurely, completely indifferent to the celebrations. It was a scene untouched by urgency, grounded in its own rhythm.

One of the best parts of such village weddings is the people you meet—the unexpected reunions. I met faces I hadn’t seen in years, even decades. Time had left its marks, but recognition still flickered through the lines and wrinkles.

I met a distant uncle, and naturally, I asked about his son—let’s call him Dabbu. When we were children, Dabbu had a peculiar habit that made him the subject of endless laughter. Whenever nature called, it called urgently—and immediately. He would announce it without warning and rush to the front yard of our village baithakkhana, pull down his half-pants, and relieve himself right there. In those days, toilets were rare; children used the backyard, and adults went to the fields or bamboo groves. Luckily, we had a toilet at home, one of the very few in our village.

His father smiled as he spoke of him. Dabbu now worked as a house painter, was married, and had two children. “But he has lost all his teeth,” he added casually. I tried to picture him that way—and failed.

By the time we reached the second venue in Teonsa, it was past 4 pm. The tent there was set up in open fields, surrounded by tall, upright corn plants. It was more modest than the earlier one. Lunch was long over, and we had already eaten, so we simply met the family and had a cup of tea.

As the day began to lean toward evening, we drove to our native village, Faringora.

Every time I visit Faringora, I find myself comparing it to the village I carry in my memory. The change is overwhelming. Apart from our ancestral home and a few houses nearby, everything else feels unfamiliar now. Progress has redrawn the landscape.

The young boy, perhaps five or six years old, whose circumcision was being celebrated, was dressed like a groom—in a sherwani and turban, with a garland of fake currency notes around his neck. He sat on a decorated stage, against shiny yellow and green backdrops, while his father fed him kheer and bananas. A videographer hovered nearby, capturing every moment.

The boy’s father is one of my cousins from the village. He drives a private hire car that he owns.

A meal or snack was offered but we were already full and tired, so we settled for a banana. I sat for a while in our ancestral home, letting the silence speak. Slowly, people began to gather—men and women who knew me from another lifetime. They looked at me, smiled, and then said what everyone eventually does: “You’ve grown old.” They remembered me as a boy, and seemed taken aback to see me now—with salt-and-pepper hair and a greying stubble. I suppose that’s how time works—you grow older, but in some memories, you remain frozen.

By the time we left, the sun was beginning to set. As we walked to the car, a few villagers followed us, waving, smiling, calling out farewells.

And just like that, the day folded itself into memory—three events, countless faces, and one quiet realisation: villages change. People age. But somewhere between a breeze, a meal, and a familiar face, something of the past still lingers—soft, persistent, and deeply alive.

Written on 30 April 2026. Kishanganj, Bihar.

Cinema

The Voice of Hind Rajab: When cinema refuses to look away

There are moments when cinema stops being entertainment and becomes testimony. The Voice of Hind Rajab is one such moment. Its nomination for Best International Feature Film at the Academy Awards is not just a milestone for Tunisian cinema; it is a moral event. As someone deeply invested in the power of stories, I feel immense pride seeing a Tunisian film—co-produced with France—reach this stage. This is not only a cinematic achievement; it is an act of remembrance, courage, and ethical insistence.

It is difficult to call this merely “another nominee.” In many ways, The Voice of Hind Rajab may be the most important film on the list.

I admit, I have not yet seen the much-anticipated Indian film Homebound, which did not make it to the Oscars shortlist. There was some buzz around it and I was looking forward to it, and I still am. But this year, the absence of one film is eclipsed by the presence of another. The Voice of Hind Rajab more than makes up for it—not as a replacement, but as a necessary reckoning.

A necessary film

Written and directed by Kaouther Ben Hania, The Voice of Hind Rajab is a 2025 docudrama based on true events. It tells the story of Hind Rajab, a five-year-old Palestinian girl killed during the Israeli invasion of the Gaza Strip, through the perspective of Red Crescent volunteers at a call centre in Ramallah. The film is anchored in truth, told in Arabic and English, and unfolds through an extraordinary cinematic choice: the use of the real audio recordings of Hind’s final phone calls, combined with a restrained visual dramatisation of the volunteers desperately trying to keep her alive, calm, and conscious.

Surrounded by the bodies of her relatives, Hind’s voice becomes the film’s emotional and ethical centre. We hear her fear, her confusion, her hope that help is coming. We also hear the limits of help—how bureaucracy, violence, and distance conspire to make rescue impossible.

Ben Hania has said that with all the available evidence, she once thought “we are done explaining.” But cinema, she realised, can do something explanation cannot: provoke empathy. Not spectacle. Not shock. Empathy.

The film premiered in competition at the 82nd Venice International Film Festival, where it won the Grand Jury Prize along with six parallel awards. It has since been released theatrically in Tunisia and France, and has gone on to receive a Golden Globe nomination for Best Non-English Language Film, alongside its historic Oscar nomination as Tunisia’s official entry.

The list of executive producers reads like a roll call of global cinematic conscience—Brad Pitt, Joaquin Phoenix, Rooney Mara, Alfonso Cuarón, Spike Lee, Michael Moore, Jonathan Glazer, and others—individuals who understood that this was a project that had to be protected, funded, and carried through, regardless of discomfort or backlash. For that, I feel deep gratitude to the filmmaker and to every producer who stood behind this film.

Critics have acknowledged the difficulty—and risk—of blending documentary audio with dramatic reconstruction. Some have raised ethical questions. Yet many also admit what cannot be denied: it is impossible not to be moved. Variety called the experience agonising. The Telegraph described the film as transcending shock value, posing a genuine ethical dilemma rather than exploiting tragedy. Even those who approached it with dread found their minds changed.

The backstory

Ben Hania herself recounts how this film came into being. She was in the middle of the Oscar campaign for Four Daughters, preparing to enter pre-production on a long-gestating project, when she heard Hind’s voice during a layover at LAX. The full recording—70 harrowing minutes—changed everything. She dropped all other plans. She spoke to Hind’s mother. She spoke to the Red Crescent workers who were on the other end of that call. And she made this film because she had to.

The Voice of Hind Rajab does not ask us to choose sides. It asks us to listen. To sit with a child’s voice. To confront what it means when a life can be reduced to an audio file, circulated briefly, then buried under the next news cycle.

This nomination matters because it insists that some stories cannot be sanctioned into silence, edited into neutrality, or explained away. It matters because a small country’s cinema has carried a universal cry to the world’s biggest stage. And it matters because, for a few hours, cinema reminds us that empathy is not weakness—it is responsibility.

I have not watched the film yet. I watched the trailer, and it brought tears to my eyes. I would urge you to watch it too. And as you do, ask yourself honestly: are you moved? Or has the endless stream of images, headlines, and justifications finally hardened your heart?

Non-fiction

Rethinking personal branding: 5 truths that change everything (Part 2 of 2)

The term “personal branding” often makes people uncomfortable. It sounds like something reserved for influencers, YouTubers, or CEOs who seem to live their lives online. For many of us, it feels performative — something that forces you to “sell” yourself in a way that doesn’t feel real.

But what if that perception is completely wrong?

Here’s the truth: whether you’ve built it intentionally or not, you already have a personal brand.

If someone Googles you and finds an outdated LinkedIn profile, a few scattered social posts, or nothing at all — that’s your current brand. It’s the story being told about you right now. The question is: do you want to leave that story to chance and algorithms, or do you want to be the one driving it?

After some deep-dive research and reflection, here are five ideas that completely reframed how I see personal branding — not as self-promotion, but as self-definition.


1. Your Brand Already Exists — You Just Have to Decide If You’re Driving

You don’t “start” a personal brand. You already have one. It’s your reputation — what people think, say, or feel when they hear your name. Every post, conversation, and interaction adds another line to your story.
So the real question isn’t “Should I build a brand?” — it’s “Am I intentionally shaping the one I already have?”


2. It’s Not About You — It’s About Who You Serve

This one hit home. The strongest personal brands aren’t ego-driven; they’re audience-driven.
Instead of asking, “How do I look?”, ask “Who can I help?”
Your brand becomes more authentic the moment it shifts from self-promotion to service. Understand your audience deeply — their pain points, aspirations, and language — and build around that.


3. Your Brand Is Defined by What You Say “No” To

Saying “no” is underrated branding.
It’s tempting to chase every opportunity, collaboration, or exposure, but a strong brand knows its boundaries. Declining things that don’t align with your values or credibility isn’t playing small — it’s protecting your long-term reputation.
As strategist Caleb Ralston puts it: “Awareness is not worth the trade.”


4. Branding Isn’t Magic — It’s Just “Intentional Pairing”

This one changed how I think about branding entirely. Stephen Houraghan defines branding as “an intentional pairing of relevant things done consistently.”
Think of Nike’s pairing with Michael Jordan (athletic greatness) or Harley-Davidson’s alignment with freedom. It’s not accidental — it’s deliberate.
Your job is to decide what values, outcomes, or ideas you want to be known for — and then keep pairing yourself with them in what you say and do.


5. Use Quantity to Discover What Your Audience Calls Quality

So many of us get stuck chasing “perfect” posts — and end up posting nothing. But perfection is a myth.
The better approach? Post more, observe, learn. Let your audience tell you what resonates.
As Caleb Ralston says, “You don’t know what quality is — your audience does.” Use volume to test and refine until you see patterns. Over time, consistency builds clarity.


Personal branding isn’t about pretending to be someone you’re not. It’s about discovering who you already are — and communicating that intentionally.

You don’t need to shout to stand out. You just need to show up — thoughtfully, consistently, and with purpose.

Because at the end of the day, your story is already being told.
Now that you know you’re the one holding the pen — what will you write next?

Non-fiction

8 steps to building your personal brand (Part 1 of 2)

We often think of personal branding as something reserved for influencers or CEOs — but the truth is, every one of us already has a brand. It’s what people think, say, and remember about us when we’re not in the room.

I recently came across a great video by Stephen Houraghan from Brand Master Academy, titled “Personal Branding 101: Build Your Personal Brand in 2023.” What I liked about it is how simple — yet strategic — his framework is. It reminded me that personal branding isn’t about being loud online; it’s about being intentional about who you are, who you serve, and how you show up.

Here’s my take on his eight steps — with a few reflections of my own.

1. Determine your goal
Start with clarity. Why are you building your personal brand? Is it to find new opportunities, attract the right clients, or simply to be heard in your niche? The clearer your “why,” the stronger your message.

2. Uncover your audience
Your brand only exists in the minds of others — so who are those people? Who do you want to reach, engage, and impact?

3. Analyse your audience
Dig deeper into their world. What are they struggling with? What kind of stories or insights do they resonate with? Personal branding is really about empathy — understanding before speaking.

4. Define your audience
Now make it specific. Picture a real person — not a vague demographic. When you write, post, or speak, talk as if you’re speaking directly to them.

5. Identify your attributes and lean in
What are the qualities that make you you? Maybe it’s your curiosity, your calmness under pressure, or your sense of humour. Lean into what feels natural. The best brands don’t pretend; they reveal.

6. Work towards being your most authentic self
Easier said than done, but worth every bit of effort. The more aligned you are between what you say and who you are, the more people trust you — and trust is the real currency of personal branding.

7. Give value to your audience
This is the heart of it all. Share something that helps — a useful idea, a perspective, a story that makes someone think. People remember those who make their day a little better.

8. Collaborate with your peers
Personal brands don’t grow in isolation. Connect, share, build together. Collaboration amplifies credibility — and keeps you grounded in community.


In the end, building a personal brand isn’t about designing a version of yourself — it’s about discovering yourself, slowly and intentionally, in public.

Be real. Be useful. Be you.

spirituality

What Blocks Abundance — and What Restores It

When Provision Narrows: What Ibn ʿArabī Taught About Rizq, Barakah, and the State of the Heart

In Islamic intellectual history, few figures are as influential — and as misunderstood — as Ibn ʿArabī (1165–1240). Born in Andalusia (present-day Spain), he was a philosopher, jurist, poet, and one of the greatest mystics of Islam. His writings explored the inner dimensions of faith: the heart, intention, awareness, and how human beings relate to the Divine in everyday life.

One of the concepts he reflected deeply on was “rizq” — a word often translated simply as “provision,” but in Islam it means much more than income or material wealth. Rizq includes sustenance, opportunities, health, relationships, peace of mind, knowledge, and timing. The Qur’an is clear: rizq is ultimately guaranteed by God. Yet Ibn ʿArabī adds an important insight — while divine giving never stops, our ability to receive can become blocked.

In other words, it’s not that life withholds from us; it’s that the heart can lose its openness.

Below are ten practical do’s and don’ts, drawn from Ibn ʿArabī’s teachings, framed in a way that speaks to anyone concerned with meaning, ethics, and inner clarity — regardless of faith.

Ten Inner Habits That Narrow (or Restore) the Flow of Rizq

  1. Don’t act repeatedly against what you already know is right
    When knowledge and action fall out of alignment, the heart hardens. Integrity keeps the inner channel open.
  2. Do practice gratitude — not just saying thank you, but using blessings well
    Ingratitude isn’t only denial; it’s misuse and forgetfulness. Gratitude expands awareness and responsibility.
  3. Don’t become overly attached to means (tools and systems)
    Jobs, money, and networks matter — but when they become the source of security rather than instruments, anxiety replaces trust.
  4. Do cultivate contentment alongside ambition
    Wanting more without appreciation for what already exists narrows barakah. Growth works best when grounded in sufficiency.
  5. Don’t allow greed to override balance
    Overreaching creates inner tension. Contentment widens the space through which provision flows.
  6. Do avoid injustice, especially when it harms others
    Oppression — whether financial, emotional, or social — constricts the heart more than any external loss.
  7. Don’t break trust, even when it seems profitable
    Misusing responsibility or betraying confidence damages something deeper than reputation — it fractures inner coherence.
  8. Do stay present and aware
    Heedlessness blocks subtle opportunities. Awareness sharpens perception and timing.
  9. Don’t carry a quiet resentment toward life or God
    Inner complaint, constant comparison, and bitterness create a veil. Acceptance restores clarity.
  10. Do align your work with your true aptitude
    Chasing status over suitability creates friction. When effort matches inner capacity, flow returns.

A Closing Reflection

Ibn ʿArabī’s key insight is both sobering and hopeful: rizq never disappears — it is only veiled. The work, then, is not frantic chasing, but inner realignment. When the heart turns back toward awareness, trust, and ethical clarity, provision finds its way again — often in forms we didn’t expect.

In a world obsessed with accumulation, this perspective quietly reminds us: sometimes what needs fixing is not the economy, but the inner compass.

Life

Life’s Amazing Secrets — What a Monk Taught Me About God, Gratitude and a Good Life

The old year was quietly slipping away when I found myself standing on Dubai Marina with two friends, watching the lights ripple across the water. Something about that in-between hour — not quite one year, not yet the next — makes you reflective. The next morning, almost as if on cue, a book fell into my hands: Life’s Amazing Secrets by Gaur Gopal Das. It belonged to a friend who was passing it on, but I asked to read it first.

I had watched Gaur Gopal Das speak before — witty, warm, deeply reflective — and I was curious how his worldview would sit beside my own, shaped by Islam, prayer, and a long search for meaning. So that became my first book of 2026, read in the first week of the new year.

What surprised me was not how different his insights were, but how often they echoed truths I already knew from the Qur’an, from the Prophet ﷺ, and from centuries of Islamic wisdom.

Here are the secrets that stayed with me.


From Ice Cream to Candles

Gaur Gopal Das uses a metaphor I won’t forget. Some people live like ice cream: “Enjoy it before it melts.” Life becomes about squeezing as much pleasure and advantage as possible before time runs out. Others live like candles: “Give light to others before it melts.” They see life as something meant to illuminate others.

Islam stands firmly on the candle side of this divide. Wealth, time, and talent are not owned by us; they are entrusted to us. I was reminded of Allama Iqbal’s beautiful line, “Zindagi shama ki surat ho, Khudaya meri” — a quiet prayer that one’s life may burn like a candle, giving light to others.

The Prophet ﷺ said the best of people are those who are most beneficial to others. In other words, your success is measured not by what you accumulate but by what you give.

This is also where a deeper version of the Golden Rule emerges. Not just “treat others as you would like to be treated,” but treat them better than you expect to be treated. Mercy, generosity, and patience are not weaknesses — they are the light that makes life worth living.

Three instances come to my mind from the pages of our history.

When Caliph ʿUmar ibn al-Khattab entered Jerusalem in 637 CE, he shared a single camel with his servant and took turns riding it. When they reached the city gates, it was ʿUmar’s turn to walk while the servant rode. Offered a chance to switch, he refused. Justice, he showed, is not theatre — it is lived equality. This was the Golden Rule elevated: giving others dignity even when no one is watching.

The Prophet Muhammad ﷺ embodied this spirit even more deeply. He stood to greet the poor, listened without distraction, and said, “None of you truly believes until he loves for his brother what he loves for himself.” Yet in practice, he often went beyond that — giving while he himself had little, and forgiving when he had every reason not to.

After being stoned and driven out of Ta’if, he was offered revenge — but he chose mercy, praying instead for their future. That is the deeper Golden Rule: not treating people as they treat you, but as you hope God will treat them. Mercy, generosity, and patience are not weaknesses — they are the light that makes life worth living.


Gratitude Comes Before Happiness

One of the book’s most powerful ideas is that happy people are not necessarily grateful — grateful people are happy. We rush through life, missing its beauty, just like people who walked past Joshua Bell playing world-class music in a subway station without stopping to listen.

Islam goes further. Gratitude (shukr) is not a mood; it is worship. We are not just asked to thank people — we are asked to thank Allah for what we have been given. The Qur’an puts it simply: “If you are grateful, I will surely give you more.”

Gratitude does not follow abundance. Abundance follows gratitude.


Relationships Are the Real Wealth

The book gently reminds us that our attention is our greatest gift. A careless word can damage years of trust. A distracted heart can quietly starve a relationship.

Islam places enormous weight here. The Prophet ﷺ said the best among you are those who are best to their families. Spirituality is not proven in public. It is proven in the living room.

One of the most beautiful ideas Gaur Gopal Das shares is this: relationships thrive when we have low expectations of others but high expectations of ourselves to serve. When we get this right at home, we create a “circle of selflessness” that naturally expands — from family to community, from community to nation. This is how ordinary people quietly become the backbone of society, much like soldiers, teachers, and civil servants who carry the weight of the collective.


You Are More Than Your Body

We are not human beings having spiritual experiences. We are spiritual beings having human experiences. Islam has always taught this: you are a soul passing through a body, not a body stumbling through a soul.

That is why dhikr — remembering God — is so powerful. When the heart remembers Allah, the ego loosens its grip. You begin to live from a deeper, calmer place.


Let Go of What You Cannot Control

Some things in life are simply beyond our control. If you can do something about them, do it. If you cannot, why torture yourself by worrying?

Islam calls this tawakkul — tying your camel and trusting God. What looks like a setback today may be the doorway to something better tomorrow. History, and our own lives, are full of such hidden mercies.


Purpose Is Where You, the World, and God Meet

The Japanese idea of Ikigai — your reason to wake up — fits beautifully with Islam. What you love, what you are good at, what the world needs, and what you can earn from do not have to be in conflict. Work itself becomes worship when it is done with sincerity.

Ambition is not the enemy of spirituality. Ego is.


A Well or a Garden

Gaur Gopal Das ends with an image that lingers. Life is like a well. If you only draw water for yourself, it will stagnate. But if you let it nourish a garden, it stays fresh.

Islam says the same in a different way: what you give is what truly remains.

As I turned the pages of Life’s Amazing Secrets amid the rush of Dubai — the glowing Burj Khalifa, the restless Marina, the glittering malls and endless commerce — its words kept echoing in my mind. Surrounded by a city built on ambition and brilliance, I found myself reflecting on a quieter truth the book kept pointing to: a meaningful life is not measured by how much we accumulate, but by how much light we leave behind.

Business

The Art of the Deal: The Islamic Way

The marketplace should not be separate from spirituality: 10 rules of doing business inspired by Islamic ethics

Long before business schools, balance sheets, and management gurus, Islam articulated a moral framework for commerce that was both practical and profoundly ethical.

Prophet Muhammad ﷺ himself was a trader. Many of his closest companions—such as Abū Bakr, ʿAbd al-Raḥmān ibn ʿAwf, and ʿUthmān ibn ʿAffān—were successful merchants and entrepreneurs. Trade, alongside scholarship and Sufism, became one of the primary vehicles through which Islam spread across Asia, Africa, and Europe.

Islam does not view business as a necessary evil. It sees it as a moral arena—a space where character is tested, trust is built, and service to humanity is rendered.

But first, a confession…

Unfortunately, not coming from a business background, I was not aware of this aspect of my faith. By the time I realised it, a lot of damage had been done.

I wish I had known the ethical rules of doing business as taught by our Prophet ﷺ earlier—and followed them more faithfully—when I started my first ventures.

Kitaab International, which turns 20 this year, and Filmwallas, which I had to shut down after Covid, were both born out of passion, optimism, and a belief in the power of ideas. Like most entrepreneurs, I learned business the hard way—through setbacks, difficult partnerships, cash-flow crises, and moments of self-doubt.

Looking back, I can see clearly where things went wrong. Sometimes I fell short on character. Sometimes my īmān was weak. Sometimes I trusted the wrong people or was misled by business contacts. And at other times, I was simply beaten by circumstances beyond my control. Business, as it turns out, is not just a test of strategy or stamina—it is a test of who you are when things don’t go your way.

Over time, I’ve come to firmly believe this: had I followed these ethical principles more strictly, business would not only have survived—it would have flourished with divine blessing (barakah). Profit may still rise and fall, but the inner compass would have remained steady.

Today, many of these rules may sound familiar—even obvious. Most well-run companies and multinational corporations publicly value honesty, trust, transparency, fair pay, and ethical governance. Business schools teach them. Corporate handbooks codify them. Regulators enforce them.

What is remarkable, however, is that our Prophet Muhammad ﷺ articulated these principles fourteen centuries ago—not as optional best practices, but as moral obligations.

These are not “Islamic rules” meant only for Muslims. They are universal principles that benefit humanity—principles that create trust in markets, dignity in labour, sustainability in growth, and meaning in work. Islam simply insists that business, like prayer, is ultimately an act of accountability.

1. Honesty Is the Foundation of All Trade

Honesty is not a branding strategy; it is the soul of commerce.

The Prophet ﷺ warned explicitly against deception in business:

“If you deceive us, you are not one of us.”

Trust collapses markets faster than inflation ever could. Modern research echoes this—Harvard Business Review consistently shows that high-trust organisations outperform peers in profitability, resilience, and employee retention.

In Islam, truthfulness is not situational. It applies when closing a deal, reporting numbers, describing a product, or admitting a mistake.


2. Trust Is the Real Currency

Contracts may bind transactions, but trust sustains relationships.

The Prophet ﷺ said:

“Uphold the trust of those who give you something in trust, and do not breach the trust of those who breach yours.”

Trust reduces friction, legal costs, and psychological fatigue. In today’s startup ecosystem, where speed matters, trust is often the real competitive advantage.


3. Avoid Debt Where Possible—Freedom Is a Strategic Asset

Islam’s caution around debt is not anti-growth; it is pro-dignity.

The Prophet ﷺ advised:

“Avoid debt, even for a used toothbrush.”

“Lessen your burden of debt and you will live free.”

In an age addicted to leverage, Islamic ethics quietly remind us that excessive debt enslaves decision-making, distorts incentives, and erodes peace of mind.

Even today, research shows overleveraged companies are more fragile during crises—a lesson many learned during Covid.


4. Pay People on Time—Labour Has Sacred Dignity

One of the clearest ethical commands in Islam concerns labour:

“Pay a worker before his sweat dries.”

Delayed payments destroy morale, trust, and livelihoods. Ethical companies know this: fair and timely pay correlates strongly with productivity and loyalty.


5. No Deception, No Hidden Clauses

Islam demands radical transparency.

“Treachery and lying are not among the traits of the believer.”

Short-term gains through fine print and half-truths eventually cost reputational capital—the most expensive currency of all.


6. Decide Exit Terms Before You Begin

Islamic commercial law encourages clarity—before disputes arise.

Partnerships should begin with transparent terms, including how they may end. Unclear exits lead to bitterness, lawsuits, and broken friendships.

Clarity in terms of doing business or partnerships reduces resentment, preserves relationships, and prevents injustice. Modern corporate governance mirrors this through shareholder agreements, exit clauses, and arbitration frameworks. Modern venture law calls this “governance.” Islam called it hikmah centuries ago.

Clarity is kindness.


7. Intent Matters: Make God Your Silent Partner

Islam asks a question most business plans ignore:
How does this venture benefit humanity?

When intention is aligned with service, business becomes worship. As the Prophet ﷺ taught, actions are judged by intentions—and intention quietly shapes culture, ethics, and resilience.


8. Be Generous With Returns and Refunds

Customer-centricity is not new.

“God will forgive the lapses of those who accept returned goods.”

Modern brands spend millions learning what this Hadith already taught: generosity builds loyalty.


9. Avoid Hoarding and Artificial Scarcity

The Prophet ﷺ warned:

“Traders can expect sustenance; hoarders can expect damnation.”

In an era of hyper-consumerism, price manipulation, and artificial shortages, this ethic feels almost radical. Ethical profit comes from fair margins, not engineered desperation.


10. Kindness Is Not a Weakness

Perhaps the most countercultural rule of all.

The Prophet ﷺ consistently emphasised gentleness, even in trade. Kindness humanises capitalism. It builds reputations that outlast balance sheets.


A Closing Reflection

When I look back at my entrepreneurial journey—the wins, the wounds, the lessons—I no longer measure success only in exits or revenues.

I measure it by how closely my conduct aligned with my values.

These rules are not guarantees against failure. Islam never promised that. But they do promise something deeper: integrity under pressure, dignity in loss, and barakah in effort.

Today, many of these principles are echoed in ESG frameworks, corporate ethics codes, and leadership literature. That is no coincidence. Truth travels.

For young entrepreneurs—especially Muslim youth navigating a noisy, high-pressure world—this is the reminder I wish I had earlier:

You don’t have to choose between faith and ambition.
You don’t have to leave your ethics at the door to succeed.
And you don’t have to win at the cost of your soul.

In Islam, the marketplace is not separate from spirituality. It is one of its most demanding tests—and most rewarding arenas.

References

Primary Hadith Source

  • Light in the Heavens: Sayings of the Prophet Muhammad, New York University Press, 2019 (pp. 18–42)

Academic & Research References

  1. Alserhan, B. (2011). Islamic Business Ideals. Berkley Center, Georgetown University.
  2. Rice, G. (1999). “Islamic Ethics and the Implications for Business.” Journal of Business Ethics.
  3. Beekun, R. (2004). Islamic Business Ethics. International Institute of Islamic Thought.
  4. Harvard Business Review – Multiple studies on trust, transparency, and long-term firm performance.
  5. IJSRM – Business Ethics in Islam: Principles and Practices.
  6. ResearchGate – Business Ethics in Islam.
  7. Arabian Journal of Business and Management Review.

Online References

Business

The Spiritual Entrepreneurship of Islam

In Gun Island, Amitav Ghosh introduces us to the legend of Bonduki Sadagar — the Gun Merchant — a trader whose journeys stretch from the mangroves of Bengal to the ports of the Mediterranean. What begins as folklore slowly reveals something deeper. The story eventually leads us to Venice, a city many forget was, for centuries, economically entwined with the Islamic world. Muslim merchants were not peripheral figures there; they were essential.

Venice functioned as Europe’s primary trading gateway to Muslim lands, and at its peak, nearly half of the Republic’s revenues flowed from this exchange. Trade, as Ghosh subtly reminds us, was never just about goods. It was about movement and risk, contracts and trust, ideas and beliefs crossing oceans.

Long before “globalisation” became a buzzword, merchants were its original architects — and Islam emerged, flourished, and spread through precisely this world of caravans, ports, and markets.

From the legendary voyages of Sinbad the Sailor to the Muslim domination of Silk Road and Indian Ocean trade routes, merchants carried not only spices and silk, but law, language, technology, and faith — turning cities like Baghdad into global hubs, Arabic into the lingua franca of commerce, and honest trade into one of Islam’s most powerful instruments of civilisational exchange.

Trade Was Never Peripheral to Islam

The Prophet Muhammad ﷺ himself was a trader. Islam did not arise in monasteries or mountain caves alone; it took root in markets, caravans, ports, and trading routes. From Arabia to East Africa, from Gujarat to Southeast Asia, Islam spread not through conquest but through Muslim merchants whose character became their da‘wah.

In places like Indonesia and Malaysia, Islam arrived largely through traders whose honesty, reliability, and ethics stood out in deeply commercial societies. Trade was not a distraction from faith — it was its vehicle.

This is what we might call spiritual entrepreneurship: earning, risking, building, and trading while remaining anchored to God.

A Faith That Assumes Economic Agency

The Qur’an does not frame the world as a punishment to escape, but as a place to cultivate responsibly. When Prophet Ibrahim (AS) prayed for Makkah, he did not ask only for safety — he asked for rizq, for economic sustenance. Security and prosperity, in the Qur’anic worldview, are intertwined.

This framing is strikingly modern. Islam assumes that believers will work, trade, travel, and generate value. Even in Surah Al-Muzzammil, after describing long night prayers, Allah makes an allowance for those who are “traveling through the land seeking Allah’s bounty” — placing honest trade alongside illness and struggle in His path. The entrepreneur is not spiritually inferior; he is spiritually accountable.

Ethics of Earning in an Age of Hyper-Consumerism

Where Islam becomes especially relevant today is not in encouraging earning — but in regulating desire.

We live in an era of hyper-consumerism: buy now, pay later; identity built on consumption; success measured by lifestyle inflation. Islam warned us about this centuries ago. Wastefulness is condemned. Hoarding is condemned. The Qur’an repeatedly pushes toward a middle path — spending with intention, not impulse.

This balance matters economically too. Overspending fuels debt, anxiety, and environmental collapse; excessive saving freezes circulation and opportunity. Islam’s ethic produces not just moral individuals, but stable markets and resilient communities.

From Charity to Empowerment

Islamic generosity was never meant to be cosmetic. Infaq is not about temporary relief alone; it is about restoring economic dignity. The goal is not to feed someone forever, but to help them stand.

This philosophy aligns with modern entrepreneurship thinking: don’t just give fish — build systems where people can fish.

Modern Echoes: UAE and Saudi Arabia

It’s no coincidence that two of the most ambitious economic transformations in the Muslim world today are happening in the United Arab Emirates (UAE) and Saudi Arabia.
Through initiatives like Vision 2030, Saudi Arabia is actively repositioning entrepreneurship, innovation, and private enterprise as engines of dignity and independence. The UAE, meanwhile, has built a global reputation as a trade hub — echoing its historical role as a crossroads of commerce.

These are not departures from Islamic history. They are returns to it.

A Final Word to the Muslim Youth

Islam never asked you to choose between faith and ambition. It asks you to align them.

Build. Trade. Take risks. Create value. But don’t lose your soul in the process. The marketplace is not outside Islam’s moral universe — it is one of its most important testing grounds.

To hustle with integrity is not worldly obsession. It is gratitude in motion.

Travel

Tunisia Diary: The Guardian of the Three Hairs & the Barber’s Mosque

While I was deeply impressed by the Grand Mosque of Kairouan — which I will write about in detail soon — it was this sacred tomb of a companion of the Prophet in the outskirts of the city that my host was particularly keen for me to visit. They spoke of it with quiet reverence, the kind that doesn’t need explanation. I had already seen photographs from the recent Mawlid celebrations, when nearly a million people had thronged this ancient city to mark the Prophet’s birthday — seeking blessings through the Sahabi buried here and offering prayers in the Grand Mosque.

That image stayed with me as we approached the site.

The tomb of Sidi Sahabi lies just outside the old city walls of Kairouan. It is the resting place of Abu Zama’a al-Balawi, a Sahabi — a Companion of the Prophet Muhammad ﷺ. The Sahaba were those who met the Prophet, believed in his message, and remained faithful to Islam until their death. In Islamic tradition, they are revered not merely as historical figures, but as living links to the Prophet’s character, ethics, and lived faith.

From the outside, and even upon entering the courtyard, the complex does not overwhelm you. The space feels modest, almost restrained — sunlit, calm, and unassuming. If you didn’t know its story, you might walk in expecting little more than another historic structure.

But the moment I stepped into the main hall leading to the tomb, I stopped.

The beauty took me by surprise.

Cool air, filtered light, and an explosion of colour and craftsmanship surrounded me. The walls were lined with exquisite Qallalin tiles — deep blues, greens, and yellows arranged in rhythmic geometric patterns. Above them rose the naksh-hadida: intricately carved plasterwork so fine and lace-like that it seemed to float rather than rest on the walls. It had the delicacy of embroidery, frozen in white stone. I found myself looking up repeatedly, drawn to its quiet precision.

It felt less like entering a monument and more like stepping into a carefully guarded secret.

Abu Zama’a al-Balawi had travelled across these lands during the earliest years of Islam’s arrival in North Africa. Long before Kairouan itself was founded, he journeyed through these deserts. In 654 AD, he fell in battle nearby — years before the city took shape.

But it is not merely his presence here that has drawn generations to this spot.

According to tradition, Abu Zama’a al-Balawi carried with him three hairs from the Prophet’s beard — relics held with immense love and devotion. One beneath his tongue, one against his heart, and one tied to his right arm. He requested that they be buried with him when he died. That intimate act of devotion gave this place its most enduring name: the Barber’s Mosque.

Standing near the tomb, I felt the weight of that story — not as legend, but as lived faith. The space was quiet, yet it felt full. Full of whispered prayers, of centuries of footsteps returning again and again, of people carrying their hopes and grief into this sanctuary.

This place is more than a tomb. It is a zāwiyah — literally a “corner,” but spiritually a seat of a religious fraternity. Traditionally, a zāwiyah functions as a centre for learning, devotion, spiritual discipline, and community life — a space where faith is practiced collectively, not just commemorated. The Zāwiyah of Sīdī Sahabi once housed a madrasa where students lived and studied, courtyards for reflection, and pathways that gently guided visitors from the ordinary into the sacred.

Architecturally, it feels like a bridge — between the austerity of the desert and the ornamental richness of Islamic Spain. Emotionally, it feels like a bridge too — between history and the present, between devotion and daily life.

Within the complex, I was shown a small underground mosque — cool, hushed, and dimly lit. A few members of the local congregation were seated there, praying and reading the Holy Qur’an. I was told they were engaged in a collective prayer for the suffering Palestinians. The moment felt deeply moving — a reminder that this was not a preserved relic of the past, but a living spiritual space, responding quietly to the pain of the present world.

What struck me most, however, was the silence.

I have visited many tombs in my life — the dargah of Hazrat Nizamuddin Auliya in Delhi, the shrine of Khwaja Gharib Nawaz Chishti in Ajmer, and even Jannatul Baqi in Madinah, resting place of many members of the Prophet’s family and companions. In India especially, such places are almost always alive with sound: qawwalis, crowds, supplications, mujawirs guiding visitors, hands constantly reaching for blessings.

Here in Kairouan, it was different.

That day, the tomb was serene. A few tourists moved quietly through the space. There was no mujawir stationed near the grave, no constant flow of visitors pressing forward. The stillness felt intentional, almost protective.

Only as we were leaving the main tomb area did I notice an elderly man seated on a chair near the exit. Beside him was a decanter of sorts. As we passed, he gently sprayed something on us — perhaps attar, perhaps a fragrant water. A small bowl sat nearby for donations. We placed some money into it willingly, instinctively. The gesture felt complete, unspoken, sufficient.

As I stepped back into the sunlight, I understood why my host had insisted I visit.

This was not just about seeing another historic site. It was about experiencing continuity — how faith, memory, and love can travel across centuries and still feel alive, even in silence.

In this quiet corner of Tunisia, three small hairs and one man’s devotion have created a legacy that has outlasted empires. The Guardian of the Three Hairs is a reminder that history is not only written in stone, but carried in the heart.

And sometimes, the most powerful places are the ones that don’t announce themselves loudly — they simply wait for you to step inside.

Life

Success without soul? Reclaiming purpose in a hyper-capitalist world

We live in an age where success is loudly marketed but quietly hollow.

Everywhere we turn, we are urged to optimize, scale, monetize, and accumulate. Careers become brands. Relationships become networks. Even rest becomes “productive recovery.” In this hype-capitalist world, everything is a commodity — including our attention, our worth, and sometimes even our faith.

And yet, beneath the surface of achievement, many feel an unspoken emptiness. The paradox is striking: we are chasing success harder than ever, yet struggling to feel fulfilled. One can retire rich, admired, and comfortable — and still feel lost, restless, and purposeless.

Four modern books — The Power of Your Subconscious Mind (Joseph Murphy), The Success Principles (Jack Canfield), Be Your Future Self Now (Dr. Benjamin Hardy), and The Let Them Theory (Mel Robbins) — offer powerful insights into achievement. When read together, and grounded in spiritual wisdom from Islamic tradition, they help us answer a deeper question:

What does it mean to succeed — and why does it matter?

The Inner World Comes First

(Joseph Murphy — The Power of Your Subconscious Mind)

Joseph Murphy reminds us that success begins internally. Our subconscious beliefs — about worth, abundance, fear, and possibility — quietly shape our outcomes.

Islamic scholars articulated this centuries earlier. Imam al-Ghazali taught that the heart (qalb) is the command center of human action. If the heart is corrupted by greed, fear, or arrogance, no external success can bring peace. The Prophet ﷺ said:

“Truly, in the body there is a morsel of flesh which, if it is sound, the whole body is sound.” (Bukhari, Muslim)

Murphy’s emphasis on affirmations and visualization aligns with a deeper Islamic truth: what we repeatedly hold in the heart becomes our reality. But Islam adds a critical correction — intention (niyyah). Success without the right intention inflates the ego; success with sincere intention refines the soul.

Responsibility Without Arrogance

(Jack Canfield — The Success Principles)

Jack Canfield’s central principle — take 100% responsibility for your life — is deeply empowering. Blame disempowers; ownership liberates.

Islam echoes this ethic of accountability:

“Indeed, Allah will not change the condition of a people until they change what is within themselves.”(Qur’an 13:11)

Yet Islam also guards against the modern delusion of total self-creation. You strive fully — but outcomes remain with Allah. This balance protects us from despair when things fail and arrogance when they succeed.

In a hyper-capitalist culture obsessed with personal branding, Islamic responsibility is quieter, humbler, and rooted in trust (tawakkul). You act with excellence (ihsan), but you are not consumed by outcomes.

The Bhagavad Gita expresses a strikingly similar principle in Karma Yoga. Lord Krishna advises Arjuna to perform his duty with complete dedication, but without attachment to the fruits of action: “You have a right to your actions, but not to the results of those actions.” Action anchored in purpose, rather than reward, becomes a source of inner freedom rather than anxiety.

Across traditions, the wisdom converges: excellence without obsession, effort without ego, action without bondage. When success is pursued this way, it refines character instead of hollowing it out.

Let the Future — Not the Past — Define You

(Dr. Benjamin Hardy — Be Your Future Self Now)

Benjamin Hardy argues that most people are unconsciously driven by their past — old identities, failures, conditioning. High performers, however, act from their future self.

Islamic spirituality mirrors this orientation. The believer is defined not by who they were, but by who they are becoming in the sight of Allah. Repentance (tawbah) is not backward-looking shame; it is future-oriented transformation.

Imam al-Ghazali emphasized that clinging to old identities blocks spiritual growth. To grow, something must be left behind. In Hardy’s language: your past self must die. In Islamic terms: the lower self (nafs) must be disciplined so the higher self can emerge.

Purpose, then, is not nostalgia — it is alignment with who you are meant to become.

Emotional Freedom in a Noisy World

(Mel Robbins — The Let Them Theory)

Mel Robbins offers a deceptively simple tool: “Let them.” Let people judge, misunderstand, resist, or walk away. Then refocus on “Let me” — your values, boundaries, and choices.

This is strikingly similar to Islamic detachment (zuhd). Zuhd does not mean abandoning the world; it means the world no longer owns your heart. The Qur’an repeatedly reminds us that people’s opinions are fleeting, while accountability before God is permanent.

In a culture addicted to validation, “Let them” becomes an act of spiritual resistance. You stop outsourcing your peace. You stop negotiating your values for approval.

Redefining Success: From Accumulation to Alignment

Taken together, these four books point toward a richer definition of success. Success is not merely accumulation, visibility, or status. It is alignment — between inner beliefs and outer actions, between responsibility and trust, between present choices and future identity, and between ambition and values.

Islam describes true success as falah, a state of holistic well-being that includes this world without being enslaved by it. Wealth and achievement are not condemned, but they are never allowed to become the ultimate measure of worth. Without purpose, success feels empty because it was never meant to carry the weight of meaning on its own.

The real danger of hyper-capitalism is not effort or ambition, but forgetting to ask why we strive. Purpose grounds success. It ensures that growth refines the soul rather than inflating the ego. It transforms work into service and achievement into contribution.

In a world that constantly demands more — more productivity, more consumption, more performance — choosing a purpose-driven life may be the most radical form of success. True success is not escaping the world or worshipping it, but walking through it with clarity, integrity, and remembrance of what ultimately matters.